Manager, Marketing Technology

Job Description

WHAT IS THE OPPORTUNITY?

The Senior Manager, Marketing Technology will act as both a business and technical leader for RBC’s marketing capabilities and solutions across digital communication channels such as email, SMS messaging, Push Notifications, and Alerts infrastructure. Operating in the capacity of an in-house subject matter expert for digital messaging solutions, this role is accountable for demonstrating an overall enterprise responsibility to RBC’s Marketing Technology stack.

WHAT WILL YOU DO?

• Consult with Marketing Heads and key stakeholders to enable Digital Marketing campaigns, partnering with internal business/technical teams and third-party vendors to analyze business/technical/system needs and ultimately recommend high-quality and scalable MarTech solutions that meet business requirements, drive revenue, and cost savings.
• Develop and applies a deep understanding of client behaviour to improve the...