Job Description

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.


Job Responsibilities

  • Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.

  • Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.

  • Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.

  • Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.

  • Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.

  • Build and manage strategic partn...

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