Manager, Loyalty Programs

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

Loyalty Program Design & Optimization

• Own the end-to-end loyalty program structure for two brands, including:
• Tier levels and progression logic
• Points earning rules and multipliers
• Tier-up and retention mechanics
• Reward types and benefit structures
• Define and continuously refine multipliers and thresholds to ensure tier progression feels rewarding without excessive reinvestment.
• Design benefits that are meaningful to players while remaining cost-efficient (e.g. bonuses, perks, experiences, non-cash rewards).
• Own the reinvestment economics of the loyalty programs.
• Model and monitor the cost vs. value of loyalty benefits by tier and player segment.
• Ensure total loyalty reinvestment stays within agreed targets and does not negatively impact margins.
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