Job Description
Job Title: Manager- Launch Support
Term: 12 months
Location: Islamabad, Pakistan
Division: DFS/Product
Reports to: Head of Digital Chanels/ Product Manager
Relevant experience: 8/12 years in digital financial services (DFS), product launches, GTM strategy, pricing, customer segmentation, digital marketing, and mobile wallet ecosystems
Mandatory requirements:
- Strong Pakistani DFS market experience; expertise in product launch frameworks, value proposition design, pricing strategy, competitor benchmarking, customer research, channel strategy, merchant/agent ecosystem enablement, regulatory awareness (SBP)
- Proficiency in English and Urdu
PURPOSE OF THE PROJECT
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