Job Description
Description
Key Responsibilities
Develop and execute integrated marketing campaigns aligned to business objectives, pipeline goals, and regional priorities. Lead multi-channel programs across digital, webinars, CXO roundtables events, email, social, and 1-F ABM initiatives. Drive end-to-end virtual programs including content, promotion, speaker management, and follow-up. Partner closely with Sales, SDRs, Product Marketing, and regional teams for successful campaign execution. Track and optimize campaign performance through data-driven insights, reporting, and ROI analysis. Manage campaign calendars, messaging, agencies, vendors, and stakeholder communication. Collaborate with creative and content teams to develop compelling campaign assets and customer-centric messaging. Track marketing KPIs including engagement, MQLs, pipeline contribution, conversion rates, and ROI. Ensure ca...
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