Job Description
Drive impactful marketing strategies with Travel Alberta as the Manager of Integrated Marketing Operations. Lead distribution and performance optimization for innovative tourism campaigns across diverse channels.
This managerial position focuses on executing and optimizing integrated marketing activities vital to Alberta's tourism sector's growth. You will lead marketing specialists while coordinating with external partners to ensure high-quality campaign delivery. With responsibilities spanning financial stewardship and data-driven decision-making, you will enhance audience engagement and drive measurable business outcomes.
Key Responsibilities:
• Execute optimized marketing programs across multiple channels
• Lead agency collaboration for high-performing campaigns
• Optimize referral strategies for industry partners
• Analyze performance data to inform decisions
• Mentor team members and support their professional growth
Requirements:
• Post-secondary degre...
This managerial position focuses on executing and optimizing integrated marketing activities vital to Alberta's tourism sector's growth. You will lead marketing specialists while coordinating with external partners to ensure high-quality campaign delivery. With responsibilities spanning financial stewardship and data-driven decision-making, you will enhance audience engagement and drive measurable business outcomes.
Key Responsibilities:
• Execute optimized marketing programs across multiple channels
• Lead agency collaboration for high-performing campaigns
• Optimize referral strategies for industry partners
• Analyze performance data to inform decisions
• Mentor team members and support their professional growth
Requirements:
• Post-secondary degre...
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