Job Description
Lead the charge as a Manager for the Customer Data Platform at Air Canada Vacations in Montreal. Focus on the strategic management of our MarTech initiatives to enhance customer interaction.
In this permanent role, you will define and evolve the product strategy and roadmap for our CDP, integrating technology to improve customer engagement. Your influence will extend across various teams, acting as a facilitator between marketing, data, and IT to reinforce a customer-centric culture. A strong focus on data-driven strategies and results-oriented execution will be essential to your success.
Key Responsibilities:
• Oversee end-to-end implementation of the CDP
• Define long-term product vision that aligns with business goals
• Evaluate and track financial benefits of platform features
• Act as a liaison for various marketing channels
• Drive innovations in the Martech landscape
Requirements:
• 6+ years in product management and Martech
• Strong knowledge of AP...
In this permanent role, you will define and evolve the product strategy and roadmap for our CDP, integrating technology to improve customer engagement. Your influence will extend across various teams, acting as a facilitator between marketing, data, and IT to reinforce a customer-centric culture. A strong focus on data-driven strategies and results-oriented execution will be essential to your success.
Key Responsibilities:
• Oversee end-to-end implementation of the CDP
• Define long-term product vision that aligns with business goals
• Evaluate and track financial benefits of platform features
• Act as a liaison for various marketing channels
• Drive innovations in the Martech landscape
Requirements:
• 6+ years in product management and Martech
• Strong knowledge of AP...
Ready to Apply?
Take the next step in your AI career. Submit your application to Vacances Air Canada / Air Canada Vacations today.
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