Job Description

Description

Manager, DTC Bid Execution Specialist

Takeda Pharmaceutical

Lexington, MA

Position Summary

Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, andscaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation

Key Responsibilities

  • Maintain paid DTC execution standards:Maintainbest practices for paid DTC activation (including campaign structuring principles, targeting approaches, bid strategy guidance) that teams and agencies can apply consistently across brands​

  • Translate strategy into executable guidance:Convert DTCstrategy intentinto recommended platform setup patterns and checklists, and advise teams on design choices and tradeoffs rather than building campaigns directly​

  • Provide consultative...

    • Ready to Apply?

    Take the next step in your AI career. Submit your application to Takeda today.

    Submit Application