Job Description
Key Responsibilities
JOB DESCRIPTION
End to end online sales acquisition focusing on unsecured products (i.e. CC CPL, Cashlite, Awam-i and FPP).
Key Focus Area
Digital Sales Strategy Development
Develop and implement a comprehensive digital sales acquisition strategy that aligns with business objectives i.e.
Develop use cases to optimise propensity models performance to maximise sales
Identify target audiences and customer segments to sharpen targeting to improve application start rate
Design & executed end to end digital acquisition campaigns including campaign mechanic, comm contents (for all digital touch points) & fulfillment
Develop & design end to end online communication contents (SMS, WA, messenger & eDM) differentiated by segment & models using existing internal digital touch points (Group Website, Clicks Web & Octo, PLL and ATM) to drive sales acquisition
To increase traffic / number of customers (Existing to bank customers and New to Bank ...
JOB DESCRIPTION
End to end online sales acquisition focusing on unsecured products (i.e. CC CPL, Cashlite, Awam-i and FPP).
Key Focus Area
Digital Sales Strategy Development
Develop and implement a comprehensive digital sales acquisition strategy that aligns with business objectives i.e.
Develop use cases to optimise propensity models performance to maximise sales
Identify target audiences and customer segments to sharpen targeting to improve application start rate
Design & executed end to end digital acquisition campaigns including campaign mechanic, comm contents (for all digital touch points) & fulfillment
Develop & design end to end online communication contents (SMS, WA, messenger & eDM) differentiated by segment & models using existing internal digital touch points (Group Website, Clicks Web & Octo, PLL and ATM) to drive sales acquisition
To increase traffic / number of customers (Existing to bank customers and New to Bank ...
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