Job Description

Manager Retail Marketing & Activation

Area: GCA


Department: Offline Channels


Direct Reporting Line: Director Retail Marketing


Indirect/Secondary Reporting Line:


Subsidiary/Country: GCA


Location: Shanghai


GSMS Grade: M4

Number of Personnel Managed:


Cost Center/Budget and/or Revenue Responsibility:

Purpose & Overall Relevance for the Organization:

  • Drive innovative retail concepts and pilot new consumer engagement experiences to elevate brand impact and differentiate adidas within the marketplace.

  • Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and developmentof GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.

  • Driv...

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