Manager, Customer Journey

About the position

• Full-Time, Continuing position
• Campus Independent (can be located at Bundoora or any of our VIC regional campuses)
• Classification: HEO9 - Base salary from $138,453 + 17% superannuation
• Hybrid work model support

The Manager, Customer Journey is a key position within the Marketing team, reporting to the Senior Manager, Customer Journey. This role is responsible for leveraging audience insights, developing personas, creating segmentation strategies, and overseeing journey design and performance reporting across the entire prospective student lifecycle. The Manager ensures that all journey design decisions are informed by market data and audience feedback, working closely with cross-functional teams such as Marketing, Digital Experience, Insights, and technology to drive data-driven, actionable, and continuously optimized customer experiences.

Main duties include developing customer-led mark...