Job Description
Post / Job Title: Manager-CRM
Job Type: Full Time
Reporting to: Vice President-Marketing & Communications
No. of Positions: 1
Department: Marketing & Communications
Location: Gurgaon
Role Overview: The incumbent will be responsible for owning and driving the end-to-end CRM lifecycle, from learner journey mapping and strategy design to execution, deployment, and optimization. The role will act as a central liaison between internal sales, marketing, admission teams, and external creative agency and CRM partner to deliver impactful, multi-channel learner communications.
Principal Accountabilities & Responsibilities
CRM Strategy & Learner Journey Ownership
Own the end-to-end learner lifecycle including lead nurturing, enrolment, onboarding, engagement, retention, upsell, and reactivation. Design detailed learner journey maps across programs, segments, and personas. Define CRM objectives aligned to business goa...Ready to Apply?
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