Manager, Contests & Promotions, Tim Hortons, Canada

Roles & Responsibilities

• Category Strategy & Growth Planning:
  • Develop and execute holistic category strategies that address business needs, drive sales, and enhance profitability.
  • Lead the development of strategic 3-year plans and business cases to support new platform launches, promotional tactics, and product optimization.
  • Identify growth opportunities by analyzing industry, competitive, and consumer trends to support brand and category expansion.
• Innovation & Product Development:
  • Oversee the end-to-end commercialization of new products, managing the stage-gate process from ideation through to national launch.
  • Work collaboratively with cross-functional teams (Operations, Marketing Communications, Supply Chain) to coordinate and execute nationwide product rollouts.
  • Manage supplier relationships, negotiating funding and costing ag...