Manager, Content & Demand Generation

Manager, Content & Demand Generation (THCC demand generation direct to consumer)

As a senior member of the North American go‑to‑market team, the Manager, Content and Demand Generation for TELUS Health Care Centres direct to consumer will play a vital role in leading the strategic direction, execution, and team responsible for the engine of our marketing strategy, our thought leadership, and the digital promotions behind it.

Position Overview & Responsibilities

• Strategic leadership and planning
  • Lead the development and execution of content marketing and campaign strategies that drive demand for direct‑to‑consumer products and services
  • Translate business objectives into actionable content roadmaps and digital campaign plans
  • Define value proposition and go‑to‑market strategy for consumer products within the TELUS Health care centres portfolio
• Cross‑functional collaboration
  • Lead co...