Manager, Content & Demand Generation

Description

Manager, Content & Demand Generation (THCC demand generation direct to consumer)

Responsibilities

As a senior member of the North American go‑to‑market team, the Manager, Content and Demand Generation for TELUS Health Care Centres direct to consumer will play a vital role in leading the strategic direction, execution and team responsible for the engine of our marketing strategy, our thought leadership and the digital promotions behind it.

• Strategic leadership and planning: Lead the development and execution of content marketing and campaign strategies that drive demand for direct‑to‑consumer products and services. Translate business objectives into actionable content roadmaps and digital campaign plans. Define value proposition and go‑to‑market strategy for consumer products within the TELUS Health Care Centres portfolio.
• Cross‑functional collaboration: Lead collaboration with sales, product, ...