Manager Content (AI-Driven)

Job Title – Lead Content (AI-Driven)

Location: Mumbai

Function: Content

Level: Senior Manager

About the Role

We are looking for a hands-on Lead Content (AI-Driven) who actively uses AI tools to create, scale, and optimize high-impact short-form content. This role combines strategy + execution and requires someone who can build AI-powered content workflows from scratch.

Key Responsibilities

• Own the AI-first content roadmap across budgeting, saving, investing, taxation, credit, loans, insurance, and alternate income.
• Use AI tools for research, scripting, editing, repurposing, and personalization.
• Build scalable short-form video formats (Reels/Shorts).
• Collaborate with creators and SMEs to integrate AI into content workflows.
• Track performance (views, retention, watch time) and continuously optimize using data.
• Create r...