Job Description
Responsibilities
· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.
· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.
· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.
· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.
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