Management trainee - Brand Manager

*Please note this role would be for Softsens Division.

Role Overview

The Assistant Brand Manager – BTL, Shopper Marketing & Operations will serve as the Brand Manager's key execution partner, responsible for translating integrated marketing strategies into impactful on-ground activations across offline channels. The role will own end-to-end execution of shopper marketing, retail activations, POSM deployment, promoter programs, geo-targeted campaigns, and on-ground partnerships – ensuring seamless coordination between Sales, Digital Marketing, Influencer Marketing, and external agencies to deliver measurable consumer engagement, brand visibility, and offtake growth.

Key Responsibilities:

Shopper Marketing & Retail Execution

• Execute shopper marketing initiatives across GT, MT, Pharmacy, Hospitals, Clinics, and key retail partners to drive in-store visibility, consumer engag...