Machine Learning Scientist I - Performance Marketing

Role description

As a Machine Learning Scientist in PPC, your work will focus on devising and implementing advanced machine learning and optimization approaches for the next generation of Booking.com performance marketing bidding algorithms. You will optimize our bidding strategy across search platforms, ensuring our competitive edge in the complex dynamics of the bidding marketplace and online auction mechanisms. This role requires a unique combination of deep theoretical knowledge around large‑scale optimization techniques, auction theory, and the application of state‑of‑the‑art machine learning methodologies to scalable industrial setups.

Key Job Responsibilities And Duties

• Develop innovative techniques for the next phase of our online bidding algorithms, including modeling user intent, modeling the online marketplaces, and optimizing our bidding strategy to maximize the efficiency of how we spend our advertising budgets.
• Design and ...