Loyalty Manager

In Massimo Dutti, we’re looking for a passionate Loyalty Manager to lead our Loyalty Program and strategic initiatives, for our HQs in Barcelona (Tordera). It’s a global role, reporting directly to the Head of Marketing. The ideal candidate will have a strong background in loyalty management, being adept to developing strategies to enhance customer retention and maximize Customer Lifetime Value (CLTV).

Responsibilities:

• Define and implement the Loyalty Program: Massimo Dutti Feel strategy, following up and coordinating the program online and offline.
• Define the benefits structure, focusing on improving retention and CLTV.
• Align with online and offline piers the communication strategy.
• Analyze impact of the program & results, together with Data Team, adjusting it based on observed inputs.
• Prepare repots to summarize the impact and present it to Top Management.
• Segment properly our c...