Loyalty Manager

In Massimo Dutti, we're looking for a passionate Loyalty Manager to lead our Loyalty Program and strategic initiatives, for our HQs in Barcelona (Tordera). It's a global role, reporting directly to the Head of Marketing. The ideal candidate will have a strong background in loyalty management, being adept to developing strategies to enhance customer retention and maximize Customer Lifetime Value (CLTV).

Responsibilities:Define and implement the Loyalty Program: Massimo Dutti Feel strategy, following up and coordinating the program online and offline.Define the benefits structure, focusing on improving retention and CLTV.Align with online and offline piers the communication strategy.Analyze impact of the program & results, together with Data Team, adjusting it based on observed inputs.Prepare repots to summarize the impact and present it to Top Management.Segment properly our customers to maximize the program impact and obtain the right insights, comparing our customers online ...