Job Description
Job Description
- Support the store and Service Office (SO) team with analysis and intimate knowledge of people’s life at home and local market conditions to identify growth, positioning and segmentation strategies with a view to increase visitation and repeat visitation, penetrate more households and overall expand our PMA home furnishing market share.
- Based on the country and store commercial priorities, create the store’s annual marketing plan and strategy (including corporate and internal communication). Manage the store local marketing budget, secure alignment between internal and external communication activities, measure all marketing metrics on PMA/store level, identify cost efficiencies and follow up all marketing investments.
- Support Country Marketing team onground to recruit, activate and retain IKEA Family members through an intimate understanding of the store’s PMA and members (i.e. Brand Capital, membership profile, purchase behavior, releva...
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