Local Market Manager, IKEA Batu Kawan

Job Description

The Local Market Manager is responsible for driving regional business expansion and deepening IKEA’s market presence across a dedicated geographic area. This role exists to identify and develop new business opportunities, untapped market segments, and emerging growth areas — ensuring IKEA grows not only in physical footprint, but in brand awareness, cultural relevance, and community impact. Local Market Manager translates country-level commercial priorities into locally meaningful, insight-driven strategies with Marketing foundation and leads all marketing and branding efforts across the Primary Market Area (PMA) and Extended Market Area.

Responsibilities

• Develop and maintain a deep understanding of the Primary Market Area (PMA), including customer profiles, income segments, demographic composition, and behavioural patterns.
• Serve as the go-to market intelligence owner for the assigned area — translating who the customer...