Lifecycle Strategy Marketing Manager at Prime Video

Lead data-driven strategies for Lifecycle Marketing as the Senior Marketing Manager at Prime Video International. Drive insights to enhance customer engagement in a fast-paced environment.
In this prominent role, you will define and implement the Lifecycle Strategy & Analytics for Prime Video International. You’ll analyze customer behavior across various channels and develop strategies tailored to market-specific needs while managing priority customer cohorts. Your ability to work closely with cross-functional teams will be essential for translating insights into actionable marketing plans.
Key Responsibilities:
• Define priority customer segments for lifecycle marketing
• Analyze behavior across O&O channels for insights
• Develop expertise in market-specific lifecycle dynamics
• Collaborate with Finance and Data Science teams for deeper analysis
• Translate data insights into actionable marketing recommendations
Requirements:
• Proven experience in lifecycl...