Lead Specialist, Marketing, Medical Technology

Lead Specialist, Marketing (equivalent to Associate Brand Manager) must handle paperwork, compliance, and end-to-end marketing activities independently due to the lean structure of the company. Candidate should be capable of both strategic planning and detailed execution.

Key Responsibilities

1. Customer Collaboration Campaigns (50%)

- Manage end-to-end planning and execution of campaigns and activities in collaboration with hospitals.

- Execute various types of campaigns: events, digital campaigns, promotions, activation, etc.

- Work with external vendors and closely with the Refractive team (Sales, Application, PDC) to ensure successful campaign rollout and drive business growth for both ZEISS and the hospital.

2. Inbound Marketing (30%)

- Develop and execute content strategy for educational websites and co-branded hospital fanpages to grow HCP and consumer communities.

- Create, edit, and ma...