Job Description

Responsibilities and Accountabilities:

Data Sourcing & Acquisition:

  • Responsible for Identifying, evaluating, and acquiring sources of marketing data, including campaign performance data, media spend, engagement metrics, and competitive benchmarks.

  • Identify emerging data sources that can enhance marketing intelligence and competitive positioning.

  • Establish and maintain relationships with third-party data providers to ensure access to high-quality, reliable marketing data.

  • Partner with broader teams to identify data needs, develop a road map, and implement a structured data acquisition plan.

  • Conduct due diligence to validate data quality, reliability, and alignment with business objectives.

    • Data Onboarding:

  • Lead the onboarding process for newly sourced data, coordinating with external vendors, Dx and internal stakeholders to ensure seamless integration into enterprise systems.

  • C...

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