Lead Generation Executive

We are seeking a results-driven B2B Lead Generation Specialist with a strong focus on Omni-Channel Account-Based Marketing (ABM) to drive targeted lead generation efforts for our IT services offerings. This role is crucial to our sales and marketing alignment, where your goal will be to identify, engage, and nurture high-value prospects across multiple channels.

You will work closely with the marketing, sales, and business development teams to plan and execute ABM campaigns that deliver qualified leads from enterprise and mid-market accounts.

Key Responsibilities:

Develop and execute ABM campaigns across multiple channels – email, LinkedIn, paid media, content syndication, webinars, and events – targeting key accounts and personas.

Use intent data, firmographics, technographics, and behavior analytics to build and prioritize account lists.

Build and maintain account intelligence through research tools (e.g., ZoomInfo, Lusha, LinkedIn Sales Navigato...