Job Description

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Job Title:Lead Generation & ABM Specialist

Location:North America - remote

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist to own the strategy, planning, and execution of demand programs and Account-Based Marketing (ABM) campaigns across the US and Canada. In this role, you’ll turn data and intent signals into high-impact, multi-channel programs that grow pipeline and deepen engagement with priority accounts across Training, System Certification, Internal Supplier Audits (ISA), and Digital Trust. Partnering tightly with Sales Directors and the Global Digital Hub, you’ll ensure every program is precise, measurable, and revenue-aligned.

What you will own:

  • Regional demand strategy: Build a NorAm plan aligned to MQL, SQL, and opportunity targets; define offers, channels, and audiences across the funnel.

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