Lead Generation Analyst (Medellín)

About the Role

The Lead Generation Analyst (LGA) plays a critical role in identifying, researching, and qualifying potential clients to support the company’s revenue growth. This role involves market research, data analysis, and lead generation strategy execution to drive high-quality leads into the sales pipeline. The LGA will work closely with the Business Development Representative (BDR) and Business Development Director (BDD) to ensure a steady flow of qualified leads, leveraging CRM tools, marketing automation platforms, and prospecting databases. This position requires a detail-oriented professional who thrives in a fast-paced, metrics-driven environment.

What You Will Do

• Research target markets, industries, and competitors to identify high-value prospects aligned with the company’s services.
• Stay informed on industry trends, customer pain points, and emerging technologies to refine lead targeting strategies.
• Utilize L...