Lead CRM Officer

Job Purpose

The CRM Lead Promotions Officer works within and supports the CRM Promotions team and all CRM promotions activity within the Performance Marketing & Online team to positively impact the Alshaya business and customer experience.

Working with the CRM Promotions Manager and team, this role has responsibility for the management of all CRM/Loyalty promotions both Online & Offline, including the delivery of campaigns as part of trading, the development of strategy and use of CRM database segmentation/orchestration using different tools like Exponea (Bloomreach), Adjust, GCP etc.

• Works within the CRM Promotions team, reporting to the CRM Promotions Manager, inside the CRM team.
• Is jointly responsible for the management, development and performance of CRM Promotions and CRM channels.
• Focus on optimizing customer lifecycle strategy to increase the Customer Engagement and the CTLV.
• Is responsible for the management o...