Lead - Consumer & Market Insights

Role Purpose

To lead the Bank's consumer insights agenda by building a deep understanding of consumer needs, motivations, aspirations, behaviours, and perceptions. The role will serve as the custodian of the consumer voice, translating research and market intelligence into strategic recommendations that shape brand, product, and business decisions, while driving growth and innovation.

Role Summary

The custodian of consumer understanding and market intelligence, responsible for turning customer, category, and competitive insights into strategic business growth.

Key Responsibilities

• Own the customer, consumer, and market research agenda for the Bank.
• Develop a robust consumer insights function that acts as the voice of the customer across businesses.
• Manage ongoing brand health tracking programs, including awareness, consideration, preference, trust, and advocacy metrics.
• Lead qu...