Lead Analyst

What do we expect from the candidate

• Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA
• Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses.
• Solid understanding of how web analytics works and how to implement according to best practice guidelines
• Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.
• Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience.
• Experience of pulling relevant data from web analytics tools and transforming it into insights
• Understanding of how the ad-serving technology works togeth...