Job Description




  • Identify and research suitable KOLs/influencers based on the company’s target market

  • Build and maintain good relationships with KOLs/influencers

  • Plan and manage KOL campaigns (briefing, timeline, and deliverables)

  • Negotiate rates and collaboration terms with KOLs

  • Ensure content aligns with the company’s branding and guidelines

  • Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution

  • Monitor campaign performance (engagement, reach, impressions, conversions)

  • Prepare reports and evaluate campaign results

  • Manage and update the KOL database and track each KOL’s performance

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