Job Description

Position Summary

The Associate, Addressable Activation is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. They will leverage KINESSO's unique capabilities in optimization, analytics, AI, and experimentation to drive actionable growth for our clients. Additionally, they will collaborate closely with internal teams and external partners to ensure seamless campaign execution and continuous performance improvements.

Responsibilities:

  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Targ...

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