Job Description
About The Role
Own the words that sell and the stories that stick. You'll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for Broadway.
What you'll do
Own the words that sell and the stories that stick. You'll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for Broadway.
What you'll do
- Write sharp, on-brand copy for Meta Reel Ads, Google and Youtube video ads, Static Ads and Carousels.
- Concept, script, and title short-form content (reels/shorts), with thumb-stopping hooks and clear CTAs.
- Turn briefs into creative territories and 360° campaigns for product launches and always-on.
- Lead influencer content integrations: develop briefs, co-write scripts/hooks, align claims, and ensure brand fit.
- Partner with Creator/Influencer, Media, and Performance teams to map deliverables to channels and KPIs.
- Iterate using data—A/B test angles, offers, and CTAs; refine for CTR, CVR, and ROAS.
- Maintain and evolve brand voice, glossaries, and claim banks.
Ready to Apply?
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