Job Description

What you will do

  • Own the campaign strategy for issues-based initiatives: translate policy developments and stakeholder insights into compelling digital narratives and audience journeys

  • Lead end-to-end execution across paid, owned LinkedIn, and digital: content strategy, media planning and buying, creative direction, testing, optimization, and reporting

  • Build audience and stakeholder programs targeting high valued decision-makers, policy influencers, trade groups, investors, partners, and other valued stakeholders

  • Leverage modern advocacy & martech stacks (, grassroots mobilization/advocacy tools, account-based marketing, marketing automation, CRM, social listening, and brand lift measurement)

  • Partner cross-functionally with P&GA Government Affairs, Policy, Legal, Communications, Product/Business Units, Investor Relations, and Brand to ensure message alignment and risk management

  • Lead content performanc...

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