Internship, Segment Marketing

Job Summary

Support marketing initiatives and campaigns, including planning, creating, developing, and executing on‑ground and virtual events activations. Ensure adherence to brand identity and guidelines for campaign materials, collaterals and Allianz branded merchandise.

Key Responsibilities

• Support the development and roll out of marketing initiatives, campaigns, on‑ground and virtual events.
• Review and proofread marketing materials produced by agencies to ensure accuracy and effectiveness of communication contents align with campaign objectives, value proposition and brand identity.
• Assist in the development and editing of collateral, such as social media videos.
• Track the performance of ongoing campaigns and events.
• Conduct post‑campaign/event reviews to assess effectiveness and shape future marketing strategies.
• Perform competitor analysis, identify market trends and demand for effective pla...