Integrated Marketing Programs Manager

We are seeking a dynamic Marketing Lead to join our team in the [specific industry or product area]. The ideal candidate will be responsible for developing and executing marketing strategies that align with our business objectives.

Key Responsibilities:

• Frame annual marketing calendar in line with business objectives.
• Create, plan, and develop TV commercials (TVC), print, and FM plans for Bangladesh.
• Build marketing communications (MARCOM).
• Frame go-to-market (GTM) strategy.
• Work closely with the Sales and Product Marketing Team to develop and manage promotional planning and execution.
• Collaborate with creative teams, internal stakeholders, and advertising agencies/vendors to create campaigns and print collaterals.
• Handle trade marketing for Bangladesh.
• Plan and execute below-the-line (BTL) activities, including signages, outdoor advertising, and print collaterals.
• Manage the marketing budget effectivel...