Job Description

Business

Cement HO

Unit

Birla White

Location

Birla Centurion, Mumbai

Function

Sales & Marketing

Department

Marketing

Position Title 

Innovation Manager

Key Result Areas 

Supporting Actions

Drive the Product Innovation Strategy

  • Perform periodic product and market reviews to identify gaps and areas of opportunity for the product & category. Conduct frequent in-sighting exercise with current field team, applicators to identify areas if opportunity. Also, engage with industry experts, and have discussions with Internal R&D to identify new market trends in the industry.
  • Shortlist the range of categories/products that Birla White can enter in the future in line with company strategy by continuously monitoring newer products in the building and construction chemicals Industry.
  • Based on research, develop new products with R&D and ...

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