Influencer Marketing Specialist

• Develop and execute content strategies that highlight makeup education, product benefits, and artistry tips.
• Lead creative direction for campaigns, shaping copy, visuals, and messaging that resonate with beauty enthusiasts.
• Manage brand social media channels (especially Instagram & TikTok) with a bold, trend-driven voice that aligns with Gen Z and beauty culture.
• Collaborate with makeup artists, influencers, and creators to amplify brand presence and credibility.
• Analyze campaign performance and provide actionable insights to optimize future marketing strategies and product launches.

Qualifications

• 2+ years in marketing, content creation, social media, or digital campaigns (beauty/makeup industry experience strongly preferred).
• Strong storytelling and creative direction skills with an eye for beauty trends and aesthetics.
• Deep understanding of Gen Z culture, beauty communities, and makeup tre...