Job Description
Hiring for a Client -What's Up Wellness
Roles & Responsibilities:
• Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.
• Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand
awareness and conversions.
• Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.
• Plan and manage influencer campaigns end-to-end — from briefing, content approvals, timelines, and
deliverables to performance tracking.
• Supervise and guide junior team members or interns for day-to-day influencer coordination and outreach.
• Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster
brand loyalty.
• Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to
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