IAT Director, Strategy

Job Description

The IAT Strategy Director is responsible for guiding the Integrated Marketing Communications (IMC) process by aligning strategic and tactical deliverables with business and brand objectives. This role is responsible for bringing together each of the IAT agencies to drive meaningful collaboration, leading insight and ideation sessions to deliver a seamless audience‑led connections plans across paid, owned and earned channels.

This role serves as an integrated client resource working hand‑in‑hand with the creative and media agencies to ensure outputs are cohesive across all channels while maximizing effectiveness through portfolio management.

The IAT Strategy Director will play a significant role through annual strategic planning as well as throughout the tactical planning initiatives throughout the year. Their remit will include working collaboratively with the client team to adapt global planning process for the Canadian marke...