Job Description
Head of Performance & Conversion (CRO + Paid Media) :
Own and scale Infidigit’s Performance & Conversion engine, with direct responsibility for revenue growth, conversion uplift, and profitability across CRO and Paid Media. This role builds repeatable, scalable revenue by turning traffic into outcomes and performance services into a strong second revenue pillar alongside SEO. Primary success metric: revenue + conversion impact, not experimentation or vanity innovation.
Core Mandate:
- Build CRO and Paid Media as revenue-generating businesses
- Drive cross-sell and upsell into Infidigit’s existing SEO client base
- Establish a commercial GTM motion for performance-led services
Responsibilities :
1. Performance & CRO Business Ownership
- Own revenue targets, and margins for CRO and Paid Media
- Define clear service packages, pricing, and positioning for each
- Prioritize use cases that deliver measurable business outcomes (leads, revenue,
ROAS, CVR)
- ...
Own and scale Infidigit’s Performance & Conversion engine, with direct responsibility for revenue growth, conversion uplift, and profitability across CRO and Paid Media. This role builds repeatable, scalable revenue by turning traffic into outcomes and performance services into a strong second revenue pillar alongside SEO. Primary success metric: revenue + conversion impact, not experimentation or vanity innovation.
Core Mandate:
- Build CRO and Paid Media as revenue-generating businesses
- Drive cross-sell and upsell into Infidigit’s existing SEO client base
- Establish a commercial GTM motion for performance-led services
Responsibilities :
1. Performance & CRO Business Ownership
- Own revenue targets, and margins for CRO and Paid Media
- Define clear service packages, pricing, and positioning for each
- Prioritize use cases that deliver measurable business outcomes (leads, revenue,
ROAS, CVR)
- ...
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