Head of Payroll Switching

Job description**Role Purpose**
- To define and communicate the product’s unique value proposition, incorporating features that distinguish our benefits from the competition’s and to create the commercial speech of why customers should choose our payroll accounts over other banks.
- To conduct market research and gathering information about the competition, customer preferences, and industry trends.
- To align the company's strategy with the needs and desires of customers.
- To maximize the value perceived by customers, ensuring that the products, services and benefits meet their expectations, are up to market standards and are easy to claim and use.
- To optimize the internal processes and tools to ensure that the value proposition is delivered efficiently and consistently.
- To innovate and identify new market opportunities and trends in order to develop different features that meet future customer needs.
- To collaborate with cross-functional teams such as marke...