Head of Passenger & Freight Marketing

Develop and implement passenger and freight marketing strategies by applying commercial and strategic planning expertise to achieve revenue growth and market competitiveness.

Lead the formulation of pricing structures and fare policies by leveraging financial and market analysis to ensure profitability and compliance with regulatory frameworks.

Oversee market research, demand forecasting, and customer segmentation by using analytical tools to identify business opportunities and improve service offerings.

Direct targeted marketing and promotional initiatives by leveraging market segmentation and customer insights to increase ridership, freight volume, and overall revenue performance.

Supervise corporate planning functions by applying strategic management and performance monitoring skills to align departmental objectives with organizational goals.

Manage key client relationships and stakeholder engagements by utilizing negotiation and relatio...