Head of Organic Marketing

MoneySmart is Southeast Asia's leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We're at an inflection point: moving from a comparison platform to a genuinely personalised financial companion, and marketing is the engine that gets us there.

Mission

We're looking for a Head of Organic Marketing, SG & HK to own MoneySmart's organic acquisition strategy across Singapore and Hong Kong.

This is a senior, commercially accountable, hands-on role. You will be directly responsible for using organic search and the broader organic acquisition system as a measurable revenue channel - driving sustained user growth, reducing reliance on paid media, and building organic into one of MoneySmart's most strategic levers for long-term commercial advantage.

This is also one of the most important AI-fluent roles in our market...