Head Of Marketing - Customer Marketing Team Leader

Job Description :

1.Team Lead Of Local Customer Marketing Department  •Facilitate the team discussions and develop consolidated marketing plan and perspective •Support people development and functional capability enhancement of local customer marketing department 2. Cordination And Liaisoning With Regional/Local Counterparts  •Ensure harmonized approach accross SEA/APAC region and other departments •Provide local insights and feedbacks to SEA/APAC region and other departments 3. Channel Strategy Development  •Define mid/long-term channel strategy including channel selection in line with country go-to-market strategy •Monitor channel trends and support strategic decision making for country go-to-market strategy, reflecting channel changes/needs •Develop alternative channels in anticipation of market trends and in order to decrease exposure to a single channel 4. Channel Strategy Execution  •Lead channel segmentation and define clear value...