Head of Growth Marketing

This is a remote position. RaftLabs is an AI-first product studio. We build custom software, SaaS products, and AI applications for clients in the UK, EU, North America, and Australia. We also build our own products: LoyaltyPass and Makeover. We are building a growth marketing function from scratch. This role owns it. What you'll own: Growth across three areas: RaftLabs.com SEO, AEO, GEO, content, backlinks, and lead generation Our own products LoyaltyPass, Makeover, and future RaftLabs products Client accounts selected growth marketing engagements for paying clients Channels you own: content marketing, SEO, AEO, GEO, backlinks, outreach, website growth, conversion optimisation, distribution, experiments, analytics, team building. What you'll do: Growth strategy Set and own the growth plan for each brand and assigned client. Understand the audience, competition, and business goals. Turn that into monthly and quarterly plans with clear priorities. Take ownership of results without wa...