Job Description

Your responsibilities

:

Fair marketing & brand experience

  • Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
  • Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.

    • Go-to-market strategy & execution

  • Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
  • Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
  • Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close ...

    • Ready to Apply?

    Take the next step in your AI career. Submit your application to Art Basel today.

    Submit Application