Head of Digital Marketing

Mô tả công việc

- Managing and coordinating the work of Digital MKT team:Digital Marketing, Product marketing, PR and internal event.

- Develop goals and work plans by month/quarter, and report regularly to the Board of Directors.

- Directly responsible for the results/performance of Digital MKT team and report all activities of the department to the Board of Directors.

- Plan and strategy of partner/chanel.. and system (CRM,CPD, chatbot...) to improve Digital channel perfomance

- Participate in sensory comments, suggestions and follow-up requirements for system

- Implementing human resource management in the team: planning - recruitment - training / training - development - evaluation (dismissal / preservation).

- Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns.

- Plan and execute customer strategy a...